“…Before there was a set visual vocabulary…”
Ok I like that! ‘Before there was a set visual vocabulary.’ I definitely feel like the web has become extremely rigid. Blogs have coalesced into a common format. And home pages have, too—with ‘hero images’, for instance. I do miss the old styles of the web, but even more, I miss the variety. (I even feel like CSS has played a role in this. With old tables and spacer gifs, one could really concoct strange layouts. To some extent, image maps and Shockwave helped there.)
I am feeling a fresh liberation of style after having lived through the recent era of staleness. It’s like something is brewing, about to begin.