Kicks Condor




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Reply: Linkfarmville

Brad Enslen

Rumors spread that large link pages (for surfing) might be considered “link farms” (and yes on SEO sites they were but these things eventually trickle down to little personal site webmasters too) so these started to be phased out. Then the worry was Blogrolls might be considered link farms so they slowly started to be phased out. Then the biggie: when Google deliberately filtered out all the free hosted sites from the SERP’s (they were not removed completely just sent back to page 10 or so of the Google SERP’s) and traffic to Tripod and Geocities plummeted. Why? Because they were taking up space in the first 20 organic returns knocking out corporate and commercial sites and the sites likely to become paying customers were complaining.

Holy smokes—didn’t realize this was actually how this played out. I now see more what you mean by ‘sucking the fun’ out of Web1. Thankyou for spelling that out. Haha, now I am angry!!

So, is getting rid of the ‘Gates of Marlborodor’ good? I think it’s similar to my feelings about Yahoo!—I don’t miss having to click down seven levels to get to the ‘smoothies’ topic. (Or not finding it in the hierarchy at all!)

The trouble is: only a human can say if the ‘Gates of Marlborodor’ was useful to them. Google may not be able to tell the difference between a link farm and a link boutique, but a human can—and humans are the ones we’re trying to connect here, not the Baidubots!

One interesting thing to me: as I have been digging and scraping around for sites, using all the search engines and feeds I can find, there is one that I am finding surprisingly useful. The search on Pinboard—which is a bookmarking site, the heir to If you type in ‘smoothies’ there, you are going to get much more interesting results.

And it strikes me: I think it’s the closest thing we have to a human-edited search engine! Think of that.

  1. How were those Geocities sites outranking the big shots? Geocities was built before Google was around. Those early web sites all linked to each other via link pages and other means because surfing was the norm and search the exception. This meant there was a preexisting, very strong linking custom back and forth across the free sites. Thousands of those free sites were considered authorities on their topic, the way a Wikipedia article is considered today. Want to know about Kipling’s poems there were at least 5 sites that covered the topic in scholarly detail.

    Google comes along and they are all about linking and link patterns for ranking. Those funky old Geocities sites ranked real well in Google’s algo. At first even Google was happy, those were the sites people wanted to find, but very quickly the Web started to become commercialized, banner ads were $50 for 1000 impressions, huge money back in the pre Internet Bubble days. Well that commercialization meant sooner or later somebody had to knife Geocities sites in the back.


    If you are going to build a directory today, only the old guys will drill down to the Smoothies category. You have to have a good search function and you have to make that search box the center of attention just like a search engine. Most current directory scripts have very rudimentary search functions. You need something better, at least as good as some of the improved blog site search plugins. Another thing, depending on the niche seriously consider having a backfill from a spidering search engine feed. This takes care of two things: 1. providing results when the directory has very little on the topic, 2. You get that freshness of spidered results. On a niche directory that backfill needs to have added the niche keywords to the feed. (ie. A Star Trek directory would automatically insert “star trek” into the backfill so a visitor search for “uniforms” in the directory would be “star trek uniforms” for the backfill.

    That’s what I like about your replies, they always make me think.

    I’ve never been there. I shall have to explore. Thanks for that tip!

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